250 billion in 2025, with mobile games accounting for over 50%. Cloud gaming and subscription services show significant growth, but rising user acquisition costs may pose new challenges for the industry.

Major gaming companies are increasing investments in AI tools to optimize NPCs, environment generation, and other aspects. Experts suggest AI can shorten development cycles but warn of risks related to content homogenization.

The EU now requires games to disclose random reward mechanics, with penalties for non-compliance. The rules may impact global in-game economy designs, potentially prompting similar policies in other regions.